Title
Context Changes Everything: Driving Engagement with Today’s Global Student

Details
Beth GARVEY, Corporate and Academic, Bloomberg | Hong Kong SAR

Filipe PACHECO, Hong Kong Deputy Bureau Chief, Bloomberg | Hong Kong SAR

Overview
Bloomberg.com is the leading global platform for 24/7 live business and finance news, delivering real-time, data-driven insights. With a team of over 3,000 journalists and analysts across more than 100 bureaus worldwide, we help students and faculty excel in the classroom and in their future careers.

In this session, the Deputy Head of Bloomberg’s Hong Kong Bureau will give an insight into the trends making news in the market. We’ll also dive into why real-time news can be used as an effective engagement tool with modern students, and help them connect textbooks to the real world. We’ll also share analysis of student news reading trends from across Bloomberg’s global academic subscribers.