Novie Tajuddin has been at the forefront of driving Malaysia’s higher education internationalization. Novie has championed efforts to position Malaysia as a preferred global education hub. Representing the nation in transnational education (TNE) initiatives, Novie has engaged with international stakeholders at major events, including the Asia-Pacific Association for International Education (APAIE), as an invited key speaker. In addition to advocacy, Novie has played a strategic role in initiatives to attract international students, collaborating with the ministries of foreign countries to establish co-funding mechanisms and scholarship opportunities. Under Novie’s guidance, EMGS is committed to making Malaysia a top global education hub and an increasingly attractive destination for higher education.