Professor Andrew King (EdD) is Associate Dean of the Entrepreneurship & Enterprise Hub at XJTLU Entrepreneur College (Taicang). With 20 years’experience across innovation, knowledge exchange, creative technologies and serious games, he has led immersive virtual and physical projects totalling £6m. Known for pioneering FEAR-less (vs FEAR-full) learning (Formal Environments & Academic Regulation), and creating some of the world’s largest innovative learning spaces, which boost student agency, creativity and collaboration by design.