Abstract:
This poster explores how compelling media content can bring international education to life for diverse audiences.

Drawing on examples from the EDUinspiracje Media contest and other award-winning projects, it highlights how storytelling – through videos, articles, podcasts, and interviews – can reflect the transformative power of studying abroad.

Participants will discover how creative media formats amplify student voices, foster intercultural understanding, and increase public interest in global learning opportunities. The poster features standout works such as “The Erasmus Generation”, “Possibilities Without Borders”, and the Europe for the Active magazine, which showcase authentic experiences and emotional journeys that resonate with broad audiences.

Attendees will gain practical insights into building content strategies that elevate the visibility of study abroad programs.

The session offers examples of student-led storytelling, social media engagement, and collaborative content creation with alumni, researchers, and cultural institutions.

By demonstrating how international mobility can be communicated through dynamic, relatable media, the poster encourages institutions to think beyond brochures – toward stories that inspire curiosity, reflection, and action. QR codes on the poster will provide access to featured materials and resources for content development.

Learning objectives:
This session will equip participants with practical tools and insights to elevate their communication about international
education through media. By the end of the presentation, attendees will be able to:
– Identify key strategies for creating compelling and authentic content about studying abroad.
– Integrate a global perspective into media narratives that promote internationalization.
– Apply techniques to engage audiences and foster intercultural understanding through storytelling.
– Evaluate successful examples of media content that highlight the value of global learning.
– Design culturally sensitive, audience-focused content that resonates across borders.
– Participants will receive a concise handout featuring essential strategies, media campaign examples, and tips for developing inclusive narratives. Interactive discussion will encourage attendees to reflect on their institutional contexts and develop actionable ideas for future content initiatives.

Target audience:
This session is ideal for professionals in communications, recruitment, student engagement, or anyone promoting internationalization.
The presentation will showcase diverse case studies – demonstrating how storytelling can make international education
personal, relatable, and impactful.