Renate Link is a Professor of Business English and Intercultural Communication at Aschaffenburg University of Applied Sciences/Germany. She is also the Vice Head of the Language Center and Director of the Institute of Intercultural Communication. In addition, Renate co-heads the regional SIETAR chapter Frankfurt-Rhine-Main-Lower Franconia, is a former board member of the German Society for Key Competences in Teaching, Research and Practice and a current member of the IACCM (International Association of Cross-Cultural Management) Council.