Yanping ZHANG

Abstract: As AI and online learning reshape global higher education, the value of overseas study is under increasing scrutiny. This session explores how institutions can move beyond transactional recruitment models to develop partnership-led approaches that deliver long-term value for students, institutions and society. Featuring perspectives from China, Australia, and the UK, the session examines how partnership models are evolving to adapt to the shifting student expectations, changing market conditions and AI-driven learning environments. It highlights key trends in the Chinese outbound student market, evolving student priorities, and the growing need to diversify recruitment channels and partnership strategies. Case studies from Beijing Foreign Studies University International Business School, Adelaide University, and Leeds University Business School demonstrate how articulation pathways, transnational education (TNE), and other collaborative models can enhance outcomes across the student lifecycle. The session showcases how aligned strategy, policy awareness, and innovative programme design can create more meaningful and sustainable student experiences. Participants will gain practical insights into designing partnership-led recruitment ecosystems that prioritise human experience, while strategically leveraging AI and digital tools. Learning objectives: - Gain insights into the changing dynamics of the Chinese outbound student market and broader international education trends in Australia and the UK - Understand how to transition from transactional recruitment models to partnership-driven approaches - Explore how AI and digital learning can enhance student experience and support global partnerships - Learn from real-world examples of articulation pathways and transnational education (TNE) partnerships, including key success factors and common pitfalls Target audience: International education leaders, partnership managers, and student recruitment professionals seeking to enhance the strategic value, impact, and sustainability of global partnerships through collaborative and human-centred approaches.