Abstract
As the Erasmus Programme celebrates its 40th anniversary in 2027, its four decades of mobility offer a timely opportunity to reflect on lessons for global engagement. While Erasmus+ is a European programme, its international dimension supports mobility and cooperation with institutions worldwide, including in the Asia-Pacific region through Key Action 1 – KA171-HED (Mobility of higher education students and staff supported by external policy funds).
This poster examines how student and alumni mobility experiences can be transformed into authentic narratives that strengthen engagement, increase the visibility of international opportunities, support partnerships, and demonstrate the longer-term impact of mobility. Drawing on Erasmus and broader internationalization communication initiatives, it presents practical approaches that can be adapted across different institutional and cultural contexts.
The poster is organized around three transferable actions: collecting meaningful mobility stories, curating them for different audiences, and activating them across social media, video, digital platforms, alumni engagement, and community initiatives. For APAIE participants, particularly institutions cooperating with European universities or developing new mobility partnerships, Erasmus40 becomes not only an anniversary but a practical case study in communicating the value of international education and building stronger global connections through authentic student voices.
Learning Objectives
After engaging with this poster, participants will be able to:
- Explain how the global dimension of Erasmus+, including KA171-HED, creates opportunities for mobility and cooperation between European and Asia-Pacific institutions.
- Identify practical methods for collecting, curating, and activating authentic student and alumni stories.
- Apply scalable storytelling approaches across different institutional, cultural, and communication contexts.
- Use mobility narratives to strengthen engagement, increase the visibility of international opportunities, support partnerships, and demonstrate longer-term impact.
- Recognize how lessons from 40 years of Erasmus mobility can inform broader global engagement strategies beyond Europe.
- Consider how student and alumni voices can connect individual mobility experiences with institutional internationalization goals.
Target Audience
International education professionals, international office and communications staff, student engagement teams, Erasmus+ practitioners, and institutional leaders in Europe and the Asia-Pacific seeking practical ways to use mobility stories to strengthen engagement, partnerships, and global visibility.
