Abstract
As international education becomes increasingly shaped by digital marketing, data led recruitment and automated engagement, the sector faces a critical challenge: how to scale reach without eroding the human values that underpin trust, wellbeing and long term student success. Without authentic connection and care, we risk losing the heart of international education.
This panel brings together a university leader, a scholar and a government representative to explore how values led systems can remain central as recruitment becomes more technologically mediated. Grounded in New Zealand’s values-led approach to hosting international students, the discussion examines how student care, belonging and manaakitanga inform policy, institutional practice and global reputation.
Drawing on research, lived experience and student voice, panellists will demonstrate that student decisions are shaped not only by digital presence, but by perceived authenticity and alignment between promise and experience, surfacing practical ways to intentionally protect human connection in an era of automation.
Learning objectives
Key takeaways for delegates include:
- How values-led hosting can be embedded across marketing, recruitment and student experience
- What international students value most in an increasingly digital decision-making environment
- Practical insights for leaders seeking to strengthen trust and reputation without losing the human core
Target audience
This session is of general interest and will be relevant to delegates who are new to international education as well as those with several years of experience – it will be particularly relevant to delegates who are involved in marketing and recruitment and student support.
